I’d like to take a moment to comment on how important image is to your business. It’s been said that “if you want to make a million bucks, you have to look like a million bucks.” Prospective customers, business partners and supervisors watch what you’re wearing for clues about how serious, motivated, professional and competent you are.
While your personality and experience are very important in business, it’s also essential to look the part. Regardless of what we say, people do judge based on appearance. It’s not a bad thing, it’s a natural thing. As humans, we have to categorize the objects around us in order to experience the world. Otherwise, we would be entirely overwhelmed by our sense.
Realize that people make assumptions within literally seconds, and looks are a big part of that. Can you get to the top without looking your best? Probably. And, why not do it faster and easier? All you have to do is take the time to consider what your image is now, and how you can improve it, so that it truly matches your personality and your aspirations, and does not distract from you.
Once you do the leg work of investing in the clothing, accessories, and products that flatter you the best, it’s just as simple to get ready – possibly even easier, because everything you own will be appropriate and flattering, and you’ll know better how to put things together.
Think twice about how you look. Really ask yourself if the image you’re projecting is true to you and where you want to go.
Remember, you do deserve to look awesome, not just for you, also for your career! Dress for what you want. You’re a superstar!